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The "Incredible India" has emerged as a huge opportunity
for real estate investors and hoteliers across all segments
including, luxury and heritage, mid-market and budget hotels.
However, the demand-supply mismatch continues to be of the
order of 150,000 hotel rooms across the country, with the
planned investment falling far short of the demand. Coupled
with the unprecedented growth in tourism in the last 3-4 years,
the huge shortfall has enabled the hotels in the country to
register impressive performance numbers across all performance
parameters such as occupancy, Average Room Rates (ARR) and
Revenue per Available Room (RevPAR).
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Growth Drivers And Inhibitors |
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| Having been ranked among the top five tourist
destinations in the world by several reputed agencies, India
is creating a lot of impact on the global tourist map. There
has been a dramatic increase in the number of both international
as well as domestic tourista over the last few years.Increase
in tourism is directly linked with the increase in the demand
for hotel rooms. The other emerging growth factors are the growing
IT/ITeS and BPO sector, growth in domestic as well as international
connectivity,emergence of SEZs and hotel-specific zones, and
improved transportation, communication and power infrastructure
in the country. |
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Investment Opportunities
in Hotel Infrastucture |
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Facing a severe demand-supply mismatch, the Indian
hotel and hospitality sector offers tremendous opportunities
in all categories of hotels.Industry estimates peg the immediate
requirementat close to 150,000 rooms, which would required huge
investments to the tune of over USD-17 billion.However, the
planned investments as of date fall short of the demand..
Many international hotel chains have shown interest in the Indian
market.Indian companies such as the Taj,Oberoi, Sarovar etc.
have shown interest in setting up budget hotels, while international
ones like Intercontinental, Marriott, Hilton etc. are also looking
at bringing in their low budget brands.
Delhi is expected to register the maximum capacity addition
of approximately 10,000 rooms on account of the huge demand
due to the 2010 commonwealth games,followed by Mumbai,Banglore
and Hyderabad. |
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The aviation industry in India will drive future
tourism growth, with the continued increase of flights and options
for travel. But the question remains, can the country's accommodation
meet the increasing expectations of the global traveller? Hotel
supply must catch up with demand whilst creating a healthier
business mix. Mid-market properties especially need to respond
to the growing middle class. But even as the hotel industry
joins the airlines in responding to India's thriving economy
and driving future tourism growth - infrastructure challenges
could still prevent India from grasping its full tourism potential.
Encouragingly major government initiatives such as 'Incredible
India' and tax policy revision are well underway. With the growth
of the economy expected to continue, and considering the size
and dynamics of the domestic market, Indian hotel performance
will be exciting to watch over the coming years. Future performance
should reflect a country of vast opportunities, especially as
mid-market products develop to satisfy the country's thriving
domestic market. |
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| The Demand for hotels is driven by development
plans leading to high-quality infrastructure to provide easy
travel options. The country is enhancing its infrastructure
for tourism,including basic infrastructure components ,such
as airports, railways, roads, waterways, electricity, and water
supply. Master plans are being implemented at state level to
develop them further in the cities and towns. Hotel infrastructure
is being developed mainly through public-private-partnership(PPP)
to bring about a radical changes in the facilities and infrastructure
in the high-growth regions. This indicates a new development
in the manner the government is focusing on making the hotel
industry more prosperous. |
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Indian hotel & hospitality sector offers
a number of opportunities primarily in the 3 star & 4 star
categories as well as the premium segment. According to a market
estimate by HVS International, as many as 40 hotel brands are
expected to enter the Indian hotel industry in the next 5-7years,
and a number of them will consider setting-up budget units.
India is facing competition from neighbouring tourist destinations
such as China & Singapore.China & Singapore are the
major hubs in the Pan-Asia Supply Chain and, hence, are likely
to remain at the top of the list for business travel. China
has the largest hotel development projects in the region, next
to US. Singapore alone has over 48,000 rooms-nearly 50 percent
of India's total capacity.However, India scores over both China
& Singapore in terms of per tourist expenditure figures
in the world. |
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